About
A small senior team.
A small senior team.
No junior handoffs.
Align Digital is a New Zealand CRO and growth marketing consultancy. We run data-driven experimentation programmes for eCommerce, lead gen and SaaS brands globally, turning existing traffic into revenue without more ad spend.
Jim Martin
Founder
15+ years in CRO and growth marketing. Author of Convert. Runs every client’s first call.
Nicolas Brieva
Data & Analytics
GA4, GTM, BigQuery. Builds the measurement plan behind every experiment and owns the numbers.
Fernando Fuentes
Design & UX
Figma, prototyping, visual design. Turns hypotheses into variants that look like the production site, fast.
How we work
Beyond CRO. Strategic growth.
We take the overall picture into account. Not just test velocity, but the revenue compounding behind it.
Influences
Where our thinking comes from.
Framework
PXL
CXL · Peep Laja
The PXL prioritisation model
The scoring model that ranks every hypothesis before it enters the testing queue.
Behavioural economics
"Often the problem is not technical. It's psychological."
Rory Sutherland
Alchemy & the counter-intuitive
Why the most valuable experiments are the ones logic says shouldn't work.
Strategy
CC
Geoffrey Moore
Crossing the Chasm
Categorising audiences. Still informs how we segment tests for new product adoption.