#2 Value proposition

Let’s quote Conversion Expert Peep Laja on his explanation on what a value proposition is: “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.” They landed, they are here. We have the first 5 seconds to tell them all about your product/service/company. During those 5 seconds, they’ll spend the first 3 seconds scanning the ‘above the fold’ part of the website.…

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How to have a killer website: #1 Relevancy

I’ve seen around suggestions on what a good website looks like but, in my view, there were important elements that were missing. There are 5 fundamental keys to have a killer website: Relevancy Value Proposition Frictions Design Distractions Today we’ll revise and discuss: Relevancy What makes a website an awesome website? it begins with a promise: A good website is one which fulfills its promise with a beautifully crafted…

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